§ Writing
Where I write, and what I write about.
Startups, capital, and what I learned building and failing. Written for people who want to think about it, not just act on it.
Before You Scale — on LinkedIn
A series for founders in the growth phase. What to look at before you commit capital, hire the team, and lock in the motion. Short, direct, and drawn from the pattern in the field.
The Clarity Lens — on Substack
Longer pieces. Startups, capital, AI, leadership, and the questions I care enough about to take a position on. Written for readers who want the reasoning, not the conclusion.
Published in national press
Selected commentary in Aftenposten and Dagens Næringsliv on startup growth, failure, capital, and the Norwegian innovation ecosystem.
Recent pieces
LinkedIn · March 2026
AI might not kill the big companies. It might actually save them.
LinkedIn · March 2026
The most expensive moment in a startup's life isn't failure. It's raising capital.
Shifter · March 2026
Å investere i AI er ikke en strategi
Substack · February 2026
The middle of retail is about to get very uncomfortable
Substack · February 2026
I'm done with the future talk. Judgment matters now.
Shifter · February 2026
AI krymper ikke dødens dal — den endrer bare inngangen til den
