For startups stuck between MVP and growth
Reduce years of trial and error & get growth-ready in 8 weeks
FOR FOUNDERS
Align your team, sharpen focus, uncover real growth levers.
FOR INVESTORS
De-risk your portfolio. Help startups move faster from MVP to scale.
What founders say (after our latest sprint)
Ken Morten Steen, Co-founder and CEO, Order Control AS
“Anjali har en sjelden evne til å stille de riktige spørsmålene og skjære gjennom kompleksitet.
Hun hjalp oss å spisse både posisjonering og budskap, og ga oss klarhet i hva som virkelig betyr noe – kunder, strategi og prioritering.
Resultatet er en tydelig retning og en pipeline som er større enn noen gang. Samarbeidet ga oss både energi og fokus til å satse der vi kan skape mest verdi og få størst effekt.”
Why startups stall after MVP
Most teams don’t fail because of product. They stall because growth becomes scattered: no shared strategy, no real understanding of why customers buy, and no system to turn effort into traction.
How it shows up :
Chasing too many segments at once
Expanding into new features or markets too early
Scaling sales before product and positioning are solid
Building around feature requests instead of customer jobs
Messaging focused on solution, not the customer’s problem
Endless leadership debates instead of execution
Everyone pulling in different directions
The cost:
Founders burn time and energy chasing capital as runway shrinks
Investors see portfolio companies that should scale faster, but stall
Three pillars of predictable growth*
Every successful scale-up needs these three foundations working together.
Strategy that sets the course
Without a clear strategy, every decision turns into a debate. I help you land a strategy that guides 12-month plan so everyone pulls in the same direction — and daily choices become easier.
Customer insight that explains behavior
Dashboards show what people do. I help you uncover why they choose, switch, or stay — and turn those insights into a messaging house your team can use in product, sales, and marketing.
Experiments that give quick answers
Guessing is expensive. We start by setting a simple, measurable growth model — then design small, fast tests that show what works and what you can safely stop doing. Even failed experiments save time and money.
Answer a few questions as a team and see if your current strategy is sharp enough to guide decisions.
*This isn’t a borrowed framework. It’s a process I’ve designed from my own founder experience, inspired by the best methods and refined in practice.
…But we don't have time or money for this...
I hear this all the time — and I’ve felt it myself as a founder. When runway is short, the last thing you want is another heavy process or consultant report.
That’s why the Sprint is designed to be:
Fast → 6–8 weeks, with short, focused workshops that don’t hijack your calendar
Affordable → modular entry points, so you start small and scale up only if it helps
Practical → you leave each step with a tool the team can use the same day
Founder-tested → built from scars and lessons of building Tørn, not theory
In other words: low time cost, clear output, and no wasted effort.
Answer a few questions as a team and see if your current strategy is sharp enough to guide decisions.
Choose your entry point
Free strategy check
A quick test to see if your current strategy is clear enough to align the team and guide growth.
Create a guiding strategy
Two focused workshops that deliver a 1-page strategy your team can actually use in daily decisions.
Full Sprint
A 6–8 week program that combines strategy, customer insight, and growth experiments into one proven process.
I’m a physicist turned founder, strategist, and advisor. With more than 20 years in designing, developing, and leading digital products and services — and most recently as founder and CEO of Tørn — I help startups move from complexity to clarity, and from scattered effort to real traction.
I’ve worked across tech, marketplaces, SaaS, and corporate innovation. What I bring isn’t theory — it’s scars and experience from the trenches: pattern recognition, fast structuring, and the ability to turn uncertainty into forward motion.
Why listen to me?
Ready to get clarity and grow?
Book a free 30-minute diagnostic call. No pitch, just practical advice.
Reflections for founders and decision-makers
Over the years, I’ve written about the highs and lows of building and leading companies—strategy, leadership, failure, growth. These are lessons learned the hard way, and I share them so others can move faster, smarter.
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